I’ve debuted my talents in the fashion industry as an associate designer for private-label brands, including Nanette Lepore, Bloomingdale’s & Saks Fifth Avenue, but my story goes way back.

Growing up as the daughter of Ecuadorian immigrant parents in Brooklyn, NY, I fell in love with fashion as my mother gave me the ability to make outfit choices freely. Because of that, I could be expressive and my most authentic self. My school days off included tagging along with my younger brother and mother to her freelance gigs, where I would draw mini flats of tops, bottoms, and dresses in composition notebooks to pass the time. My fashion design dreams came true at an early age when I auditioned to attend the High School of Fashion Industries and later attended the Fashion Institute of Technology, specializing in womenswear.

While I achieved my childhood dreams of being a fashion designer and creating best-sellers with an all-women team, I was not happy with the low-balling of salary negotiations and creativity restrictions. I knew I wanted more out of my 9 to 5- especially on my terms.

To help aspiring designers navigate the industry & land their design dream job, I published my first blog, THE FSHN CAREER – introducing me to the world of social media & marketing. I discovered a connection between my creative skillsets & planning strong content strategies, a true glow-up 💫.

Why do I dedicate my talents to supporting creatives & fashion brands of color?

As a Latinx entrepreneur, I’m rooting for us- I want to see brands of color succeed & I share the same aspirations of achieving the financial freedom we desire 💸 . Working with BIPOC creativepreneurs/fashion brands allowed me to improve their online presence/increase their engagement rate through organic marketing & brand awareness- without compromising their values and telling their story on their own terms. I help you build a creative marketing strategy around your brand identity, necessities & long-term goals.